CHALLENGE

PUAH’s 2025 annual fundraising campaign was a call for the Jewish community to take a stand—to help couples overcome infertility and welcome more babies through halachic, emotional, and medical support. Like most fundraisers, the problem was how to reach more people, not just a select few.

SOLUTION

Our team had one goal in mind: to bring it down to a personal level. Every part of the campaign was designed to feel real and relatable, something people could connect to and genuinely feel part of. From emails to ads to the handbook, the message was clear: this is for our children, our families, and our Jewish future. And in just two days, so many stood up and made it possible.